- Check out 1969! It practically sounds like an invitation to an orgy - possibly at Don's Party.
- The second slogan from 1998 ('Australia deserves better') was a recycle of the winning slogan from the winning 1993 campaign.
- Curiously, Menzies won in 1949 with "It's time for a change" - which demonstrates that the most famous electoral slogan of all was not exactly an original.
Year - Losing Party - Slogan/s
1951 ALP - What Labor promises, Labor will do
1961 ALP - Labor puts people first
1963 ALP - Time for Action
1966 ALP - Vote ALP and End Conscription / What Price Freedom
1969 ALP - Labor: Where the action is / Join the swing to Labor
1972 LNP - Right today and Right for your future/ Not Yet
1974 LNP - Think again
1975 ALP - Shame Fraser Shame/ Advance Australia Fair
1977 ALP - Get Australia Working / Uranium: Play it safe
1980 ALP - Raise the Standard
1983 LNP - We're Not Waiting For The World
1984 LNP - Stand up for your family. Vote Liberal
1987 LNP - Get in front again/ Incentivation (and also 'Joh for PM')
1990 LNP - The answer is liberal
1993 LNP - We can do it…together / Labor’s got to go/ Fightback
1996 ALP - Leadership
1998 ALP - A Safe and Secure future for all Australians / Australia deserves better
2001 ALP - A Secure future for all Australians / That’s what I stand for
2004 ALP - Opportunity for All Australians/ Mark Latham and Labor: Taking the pressure off families/ Ease the squeeze
2007 LNP - Go for GrowthSource: Sally Young (2006), Australian Election Slogans, 1949-2004: Where Political Marketing Meets Political Rhetoric, Australian Journal of Communication, 33(1):pp 1-20
19 comments:
I always liked 'Shame Fraser Shame'. I seem to remember shouting it quite a lot at the time.
WV: resil. Not bloody likely.
Joh for PM!
I thought the 1990 slogan was "The answer is . . . "
Blessed if I can remember what the question was, though.
Pav- that's the first one I remember. My Dad had a lot of badges.
Anon - yes! That should be added to '87.
Terangeree - remember Keating's quip (or was it Hawke)? "If the answer is Liberal, it must have been a bloody stupid question"
There's some great election slogans stories in Fred Daly's political autobiography, 'From Curtin to Kerr' (later edition, 'From Curtin to Hawke'.
In his early years he was holding a Sydney seat and contesting it in an election against a Liberal candidate. The Liberal ran with:
'Be safe, be clean, be fresh - change Daly. '
Fred countered with:
'Give us this day our Daly bread.'
He also tells a story about a country seat which was held by a National (then Country Party) member, Jack Easter. A Liberal member decided to run for the seat as well, and it resulted in a by-election. Just for fun the Labor Party decided to run a candidate there, too. According to Daly, during the campaign the Liberal and the Country candidates would stand up and say why they were better than one another, following which the Labor guy would stand up and say they were both liars.
Labor won the seat, and ever afterwards other pollies would say to Jack Easter:
"Hey Jack. When was it Easter fell on a Sunday?"
Heh, TimT - I like old war stories from the hustings.
You were right about the Don's Party feel. Reading those slogans I felt like I was being propositioned, but given that it was 19_69_, who could be surprised?
Go for Growth was just weird. Dumb. Never liked it.
Great post. Having been born in '85, after reading this, more than ever before, i wish i was around for the '69 election:-)
The 'not yet' line from the LNP in '72 looks pretty weak compared to the simplicity of 'it's time.'
I also find it interesting that in 2001 Labor clearly were looking to re-do the '98 election.
Circumstances partially got in the way of that one.
I can't help but think that Rudd has had his eye on 'What Labor promises, Labor will do' for a while now.
Finally, 'go for growth.' With the benefit of seeing what has happened in the last year or so, i think that this video is more relevant than ever.
Indeed Sam - it was the annee erotique after all.
And Wet - I remember that video well from late 07. What a hoot!
Excellent sourcery.
Yes, I have my sources.
Loose association time: I'll never forget one of those ridiculous "Carry on" style UK comedies I saw on telly when I was a kid - some period drama in which a be-wigged English character says to a French one "Don't get saucy with me, Bernaise!"
Wash your fecking mouth out - you're talking about the movie I love:
http://www.youtube.com/watch?v=Hyw_o6P6-WQ&feature=related
LOL! That's right, it was Mel Brooks' History of the World. Reminds me of the joys of Blazing Saddles, especially http://www.youtube.com/watch?v=TJkHykGRXrw&feature=related
Ah, yes: Blazing Saddles, easily the best counter to blaxploitation, and racism in general, written by some Menschen who knew. Ou sont les nègres d'Antan?
Speaking of absurdist association, it's a very limited genre, the Jewish Western. Surpassed in its uniquity only by the Gay Jewish Western. Yah, weh before Brokeback Mountain there was...
http://www.youtube.com/watch?v=QCcofGO3ymo&feature=related
Oi vey! - what is that taken from? On a serious-ish note tho, I'm well sick of Hollywood and its retrospective foreign and racial relations exercises. Jesus, you'd almost think the the US didnt turn back loads of Jewish refugees on boats in the late 30s.
Anyway - whats this thread about? Oh yeah... so, like, we're not waiting for the world! or something...
Damn right.
The Frisco Kid. Gay subtext (NTTAWWT) aside, a truly great and terribly under-appreciated fillum.
WV = "corkeys"
No, I am not shitting you. "Corkeys". Yairs, I bet you're thinking what I'm thinking, B1.
P.S. I don't want to bag Blaxploitation too much. After all, it did give us this:
http://www.youtube.com/watch?v=MPTyLnVcsL4
Shaft is quality merchandise. Surely nobody contests facts such as these! Even in the stoushosphere some truths are self-evident.
Moreover, its where the action is, so join the swing, erm... to it.
Ill be communicating solely in failed federal electoral slogans for some time - so, you know,
think again.
'Ou sont les nègres d'Antan?'
11/10
Well, its official: this just became the most successful post ever at BmL - at 18 comments. Now 19 I guess!
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